Boosting Mechanic Engagement: Driving Registrations for the Castrol FastScan App
The automotive industry is rapidly evolving, with digital solutions playing a crucial role in improving efficiency. One such innovation is the Castrol FastScan App, designed to enhance mechanic engagement by providing easy access to essential tools and rewards. To maximize its adoption, dedicated field marketers will be deployed to register mechanics, provide training, and promote the app’s benefits across various regions.
Key Responsibilities: Engaging Mechanics and Promoting the Castrol FastScan App
Field marketers will be responsible for visiting both independent and non-independent automotive service workshops to introduce and register mechanics on the Castrol FastScan App. These engagements will include live demonstrations, hands-on training, and collecting valuable feedback from workshop professionals.
A major focus will be placed on ensuring mechanics understand the app’s features and advantages, ultimately increasing its daily usage. To support this, marketers will distribute promotional materials, such as Z-cards and leaflets, strengthening Castrol’s presence in the industry.
Data Collection, Reporting, and Performance Tracking
To ensure seamless implementation, field marketers will collect and record essential data, including customer details, registration proof, and mechanic feedback. This information will be updated through an internal reporting system, ensuring accurate tracking of registrations and key performance indicators (KPIs).
Performance expectations are clear—each marketer is required to register at least six mechanics daily, contributing to a collective goal of 4,000 downloads over three months. Regular reporting and performance analysis will help maintain momentum and drive continued success.
Strategic Deployment and Support for Field Marketers
To optimize outreach, a structured deployment plan has been created, with marketers strategically placed across multiple regions:
- Gauteng – 3 field marketers covering North, South, East, and West
- Cape Town – 2 field marketers covering Eastern, Western, and Cape Town regions
- Durban – 2 field marketers for Durban, Pietermaritzburg, and surrounding areas
- Mpumalanga – 1 field marketer
- Free State – 1 field marketer (Bloemfontein)
- Limpopo – 1 field marketer
Field marketers will be provided with essential tools such as branded uniforms, WiFi devices, and power banks to ensure smooth app installations, even in areas with limited connectivity. Weekly training sessions and progress reviews will help refine engagement strategies and enhance sales techniques.
Required Skills and Qualifications
Ideal candidates for this role should have a relevant diploma (NQF level 5) and 2-3 years of sales experience, preferably in mobile app sales or the automotive industry. Strong customer service skills, relationship-building abilities, and sales acumen are key to success in this role. Additionally, proficiency in MS Office and effective communication skills will be essential for reporting and data management.
A valid driver’s license and own vehicle are necessary, as field marketers will travel extensively to different workshops.
Join the Fast-Paced World of Automotive Digital Solutions
The Castrol FastScan App is set to revolutionize mechanic engagement, and this role presents an exciting opportunity to be at the forefront of digital adoption in the automotive industry. If you have a passion for sales, technology, and building relationships, this is your chance to drive success in a dynamic, field-based position.
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