SABC Hiring: Head of Sales (Segments) – Media Sales Leadership Role

Position: Head of Sales (Segments) – Enterprise, Corporate, Government, Agencies, and SMME
Division: Sales
Report Line: GE: Sales
Position ID: 60020068
Scale Code: 120 (Peromnes 4, Paterson E2)
Contract Type: 5-year Fixed Term Contract
Closing Date: 14 February 2025

The South African Broadcasting Corporation (SABC) is seeking a highly motivated and experienced individual to lead the SABC Video and Entertainment commercial sales teams across the country. As the Head of Sales for SABC’s Video & Entertainment channels, this role will drive exceptional performance in surpassing sales revenue targets across multiple platforms, including digital and on-ground channels. The role is pivotal in increasing market share, driving profitable growth, and enhancing the team’s ability to deliver integrated sales solutions within the SABC ecosystem.

Key Responsibilities:

• Leadership & Culture: Foster a culture of high performance, customer-centricity, and team engagement across the sales division.
• Sales & Market Growth: Develop and execute strategies to increase market share and revenue, ensuring consistent growth within the SABC Video and Entertainment segments, as measured by MIT net levy data reports.
• Client Relationship Management: Cultivate strong, long-lasting relationships with senior agency contacts and C-suite clients, offering specialized media solutions that optimize campaign performance and revenue.
• Collaboration: Work closely with Sales Intelligence, Creative, Product, and Channel teams to innovate and commercialize new offerings that contribute to revenue growth.
• Team Management: Motivate and lead the sales team to exceed targets, while ensuring they have the tools and support to succeed.
• Sales Strategy & Execution: Formulate, manage, and execute sales strategies in collaboration with key stakeholders to enhance revenue opportunities and expand market share.
• Customer Focus: Proactively address customer needs and resolve issues to maintain satisfaction, while contributing to ongoing industry visibility through trade marketing efforts.
• Market Analysis & Reporting: Monitor competitor activity, market trends, and revenue shifts to identify new business opportunities, ensuring SABC remains competitive and profitable.
• Compliance & Risk Management: Ensure strict adherence to sales policies, manage operational risk, and maintain internal controls to guarantee governance and compliance within the sales function.

Qualifications & Experience:

• Educational Requirements: A relevant business qualification or post-graduate degree (NQF 8 level). Supplementary media and sales training is highly recommended.
• Experience: A minimum of 8-10 years in sales and/or management experience, preferably in media sales. Proven leadership capabilities and a strong sales track record are essential.
• Industry Knowledge: Extensive experience and well-established networks within the advertising industry, particularly with decision-makers and ad spend influencers.
• Skills & Abilities:
  • Strong verbal and written communication skills.
  • Excellent interpersonal, presentation, and persuasion skills.
  • Business acumen with a focus on commercial growth and sales performance.
  • Ability to work under pressure, independently, and manage multiple priorities.
  • Proficiency in CRM software, Microsoft Office (Word, Excel, PowerPoint), and industry tools.
  • A results-driven, energetic individual who is committed to success.

Additional Requirements:

• Ability to solve problems swiftly while navigating organizational processes and procedures.
• Excellent planning and time management skills to ensure smooth sales operations and timely reporting.
• Demonstrated success in leading and motivating teams to achieve high sales targets and drive growth.
• Ensure compliance with governance standards, including Occupational Health and Safety Act, risk management, and internal controls.

The successful candidate will play a key role in driving the future growth and profitability of the SABC Video and Entertainment platforms. If you have a passion for media sales and leadership, and a proven track record in exceeding sales targets, we encourage you to apply.

How to Apply:

Interested candidates are encouraged to submit their applications by the closing date, 14 February 2025. Please ensure that all relevant documentation is included.